Studios have been trying a lot of things lately to get more people interested in more films. Pre-releasing movies on iTunes before they're in the theater, viral marketing campaigns, etc. How then, in this era of media and public saturation and scrutiny does this happen: A new, A-list film (if Nick Cage really is A-list) releases a clip from the film, something to wet appetites and it has, to my untrained eye, a glaring cinematic mistake...
Image 1 - 00:17
Image 2 - 00:20
Did you catch it? It's called match-on-action. In the first shot the detective, played by that grumpy looking guy, is opening his folder (you can see it's partly open) and in the second shot (after the cut) it is closed again.
This is such a simple thing to edit correctly and it's such a simple thing to not put in the one clip that you release for promotion. My dream of becoming a Hollywood editor is alive again.
Watch for yourself here.
*End of Rant*
